2017 NBA Finals Were Most-Watched Since 1998

nba finals abc

Image courtesy NBA.com

Disney-Owned ABC has announced that this year’s NBA Finals were the most-watched since 1998. The claim is based on Nielsen’s measurement of 20,840,000 average viewers (20,406,000 on television plus 434,000 live stream viewers) for the five-game series. Monday’s Game 5 averaged 25,003,000 average viewers- also a first since 1998.

This is all a bit surprising if you have been following the NBA Playoffs this year. A number of industry pundits were skeptical about the level of interest in this series given the lack of competitiveness of the playoffs leading up to the finals. It is also pretty good news for Disney, given their struggles over the past few years with the declining viewership of their sports programming.

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About the Author

Craig Smith
I am founder and editor of DisneyNews.us and DisneyEverything.com My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments:1) The birth of my son (who is now 6 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?)I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it.