Here is a fun little news item I stumbled across in cnet. Apparently Black Panther’s amazing run of dominance has extended to social media. With more than 35 million tweets about the movie, Black Panther is now the most tweeted-about movie of all time.
Interestingly, the top three most-tweeted about movies of all time are all Disney properties with Star Wars: The Last Jedi and the soon-to-be-released Avengers: Infinity War joining Black Panther at the top. Clearly the Disney marketing team has this social media thing figured out!