Disney to Donate Up To 1 Million Books to Needy Children

disney magic of storytelling

Image credit Disney

Disney recently launched a wonderful cause marketing program that has flown under the radar quite a bit for some reason. The Disney Magic of Storytelling initiative aims at donating up to 1 million books to children in need, through the First Book organization.

From now until March 31, 2018, all you have to do is take a selfie with your favorite book in hand (a ‘shelfie’) and post it to Twitter or Instagram using the hashtag #MagicOfStorytelling. For each shelfie post, Disney will donate 1 book. Pretty easy.

Here is a quick video from Disney promoting the effort (Narrated by Oprah):

More information about the Disney Magic of Storytelling program can be found here.


About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments: 1) The birth of my son (who is now 7 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?) I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DMR and VideoGamesStats.com.