Disney to Donate Up To 1 Million Books to Needy Children

disney magic of storytelling

Image credit Disney

Disney recently launched a wonderful cause marketing program that has flown under the radar quite a bit for some reason. The Disney Magic of Storytelling initiative aims at donating up to 1 million books to children in need, through the First Book organization.

From now until March 31, 2018, all you have to do is take a selfie with your favorite book in hand (a ‘shelfie’) and post it to Twitter or Instagram using the hashtag #MagicOfStorytelling. For each shelfie post, Disney will donate 1 book. Pretty easy.

Here is a quick video from Disney promoting the effort (Narrated by Oprah):

More information about the Disney Magic of Storytelling program can be found here.


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About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times. I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and VideoGamesStats.com.