Disney recently launched a wonderful cause marketing program that has flown under the radar quite a bit for some reason. The Disney Magic of Storytelling initiative aims at donating up to 1 million books to children in need, through the First Book organization.
From now until March 31, 2018, all you have to do is take a selfie with your favorite book in hand (a ‘shelfie’) and post it to Twitter or Instagram using the hashtag #MagicOfStorytelling. For each shelfie post, Disney will donate 1 book. Pretty easy.
Here is a quick video from Disney promoting the effort (Narrated by Oprah):
More information about the Disney Magic of Storytelling program can be found here.