Disney Characters Will Soon Be Showing Up in McDonald’s Happy Meals

disney happy meal

Image courtesy McDonald’s

Disney announced today that they have signed a multi-year deal with McDonald’s USA to bring Disney characters to Happy Meals. The deal will give Disney another channel to promote their films and shows directly to children and their parents, beginning with June’s rollout of Incredibles 2 and followed by the November release of Wreck-It-Ralph 2.

As part of this new agreement, all McDonald’s Happy Meals will be aligned with Disney’s Nutrition Guidelines before the June promotion.

“McDonald’s and Disney are two beloved family favorites and together with this alliance, we will create memorable moments for families,” said Morgan Flatley, McDonald’s USA Chief Marketing Officer.  “As we continue to build a better McDonald’s, this relationship combines ingenuity in food and entertainment to encourage more balanced meal selections in our Happy Meals and inspire families in fun and innovative ways.”

“McDonald’s commitment to balanced Happy Meals allows our two companies to collaborate on new ways to bring the magic of Disney to McDonald’s consumers,” said Tiffany Rende, Senior Vice President, Corporate Alliances, The Walt Disney Company.

In addition to the US, the Disney/McDonald’s Happy Meal agreement will extend to: Puerto Rico, Aruba, Curacao, U.S. Virgin Islands (St. Thomas and St. Croix), Samoa, Suriname, and the Caribbean Islands (Dominican Republic and Trinidad).

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About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments: 1) The birth of my son (who is now 7 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?) I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DMR and VideoGamesStats.com.