Disney Among Brands Millennials are Most Emotionally Attached To

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Image courtesy Disney

It was reveled this week that Disney was among the top brands that the millennial generation is most emotionally connected to.

In the Brand Intimacy 2018 Report, published by branding agency MBLM, Disney ranks second for millennial intimacy behind only Apple. According to MBLM, the report is the largest study of brands based on emotions and is based on research conducted on 54,000 brands across 15 industrues in the US, Mexico and the UAE.

More information about MBLM and the Brand Intimacy 2018 Report can be found here.

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About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times.I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it.Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and VideoGamesStats.com.