Disney Among Brands Millennials are Most Emotionally Attached To

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Image courtesy Disney

It was reveled this week that Disney was among the top brands that the millennial generation is most emotionally connected to.

In the Brand Intimacy 2018 Report, published by branding agency MBLM, Disney ranks second for millennial intimacy behind only Apple. According to MBLM, the report is the largest study of brands based on emotions and is based on research conducted on 54,000 brands across 15 industrues in the US, Mexico and the UAE.

More information about MBLM and the Brand Intimacy 2018 Report can be found here.


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About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments:1) The birth of my son (who is now 7 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?)I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it.Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DMR and VideoGamesStats.com.