Disney Becomes Uniform Sponsor of the NBA’s Orlando Magic

disney orlando magic nba

Image courtesy Disney Parks

Disney announced today that it will become the official uniform sponsor of the NBA’s Orlando Magic. What this means is that, beginning this upcoming season, the Magic will display a small Disney logo on the front left of the players’ jerseys opposite the Nike logo.

You may recall that the NBA approved corporate sponsor logos on team uniforms last year with the 2017-18 season being the setting for the pilot program. The Magic join a growing list of teams that have been able to sell their available sponsorship space which includes teams such as the Boston Celtics (General Electric), the Brooklyn Nets (Infor), the Sacramento Kings (Blue Diamond Almonds) and the Philadelphia 76ers (StubHub).

To celebrate the new agreement, Disney released this cute video of Mickey Mouse shooting hoops with Magic star Aaron Gordon at Disney World’s Magic Kingdom. Not a bad alley-oop duo. Have a look:

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About the Author

Craig Smith
I am founder and editor of DisneyNews.us and DisneyEverything.com My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments:1) The birth of my son (who is now 6 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?)I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it.