Disney Partners with Nokia to Promote Movies in Virtual Reality

Last Updated on: April 25th, 2016

Disney and Nokia announced today that they will be partnering to bring virtual reality(VR) to movie promotion according to tech blog VentureBeat.

Never one to shy away from the latest digital trends, Disney recognizes that VR is extremely hot this year with industry heavyweights like Facebook, Samsung, HTC and Google investing heavily in the technology and hardware. Nokia, more known for their cell phone products a decade ago, have pivot in recent years and are becoming a strong player on the virtual reality camera industry.

Disney is already integrating VR into a portion of their promotion of “The Jungle Book.” It will be interesting to see how this new partnership will enhance their capabilities and which movies will get the VR treatment first. Here’s hoping things are full steam ahead before the late Fall promotional push of Rogue One!

About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times. I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and VideoGamesStats.com.

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