With a new Star Wars movie on the horizon, Disney is ramping up their Star Wars promotional machine to create some early buzz. Their latest cross-promotional efforts for The Last Jedi are focused on mobile gaming, announcing that, for a limited time, they will be holding a Star Wars Villain event within their popular Disney Emoji Blitz mobile game. Here is a bit more detail about the promotion from the Disney announcement:
For the first time in Disney Emoji Blitz, players will be able to visit a galaxy far, far away during a limited-time Star Wars Villain event from Nov. 2 through Nov. 12.
A fast-paced match-3 game, Disney Emoji Blitz lets players match emojis to score big points and unlock exclusive characters, including emoji-fied versions of Rey, Finn and BB-8. Players can use those characters to double the impact of attacks on Kylo Ren in the Villain mode. The event also introduces an emoji 8-bit take on the iconic Star Wars theme music.
Once an emoji is collected within the game, it is unlocked in the Disney Emoji Blitz keyboard, which can be used to send Disney, Pixar and now Star Wars emojis in messages. For the first time ever, you can earn both a hero and a villain by completing the Villain Event.
Here is a little promotional video Disney put together to show what players can expect from the Star Wars Disney Emoji Blitz event: