Toymaker Hasbro Has Good Quarter Due to Star Wars, Disney Sales

Hasbro reported stronger than expected quarterly financials today due, in part to their various Disney and “Star Wars” toy lines.

The US toymaker saw growth in toys “targeted to” both boys and girls- something that is being attributed to sales of “Star Wars,” “Frozen” and Disney Princess toys. This momentum is likely to continue with a number of new promotions and movies coming out in the near future.

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Craig Smith
I am founder and editor of DisneyNews.us and DisneyEverything.com My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments:1) The birth of my son (who is now 6 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?)I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it.