The US toymaker saw growth in toys “targeted to” both boys and girls- something that is being attributed to sales of “Star Wars,” “Frozen” and Disney Princess toys. This momentum is likely to continue with a number of new promotions and movies coming out in the near future.
About the Author
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times. I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and VideoGamesStats.com.