Toymaker Hasbro Has Good Quarter Due to Star Wars, Disney Sales

Last Updated on: April 18th, 2016

Hasbro reported stronger than expected quarterly financials today due, in part to their various Disney and “Star Wars” toy lines.

The US toymaker saw growth in toys “targeted to” both boys and girls- something that is being attributed to sales of “Star Wars,” “Frozen” and Disney Princess toys. This momentum is likely to continue with a number of new promotions and movies coming out in the near future.

TOPICS:Disney Princesses News and Updates

About the Author

Craig Smith

I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times. I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and VideoGamesStats.com.