Disney Among Brands Millennials are Most Emotionally Attached To

Published on 3/10/18 by Craig Smith

Image courtesy Disney

It was reveled this week that Disney was among the top brands that the millennial generation is most emotionally connected to.

In the Brand Intimacy 2018 Report, published by branding agency MBLM, Disney ranks second for millennial intimacy behind only Apple. According to MBLM, the report is the largest study of brands based on emotions and is based on research conducted on 54,000 brands across 15 industries in the US, Mexico and the UAE.

More information about MBLM and the Brand Intimacy 2018 Report can be found here.