Disney Game ‘Club Penguin’ Becomes ‘Club Penguin Island’

Published on 3/30/17 by Craig Smith

While we have known it was coming for a bit of time now, yesterday Disney’s game/virtual world Club Penguin officially closed down. The game, which allowed users to create penguin avatars and participate in games and activities in the online world, first launched in 2005. During its time, it amassed some pretty amazing stats including collecting over 200 million registered user accounts.

Club Penguin was not launched by Disney originally, but its parent company, New Horizon Interactive was purchased by Disney in 2007.

Although we’ve said goodbye to Club Penguin, all is not lost, it has already been announced that a replacement mobile-only game titled Club Penguin Island will be available later on this year.

Update: 3/30/17: Disney has officially launched the new mobile game Club Penguin Island. Here is the official Club Penguin Island rollout announcement and trailer video:

Club Penguin Island launches for mobile

New, fully-upgraded Club Penguin experience ushers in the next chapter for the popular virtual world for kids

GLENDALE, Calif., March 30, 2017 – Disney today is launching an all-new Club Penguin experience, Club Penguin Island, for mobile devices. The new app features an updated, modern take on Club Penguin, which has been a leading online kids entertainment destination for the past 11 years. Developed especially for mobile, Club Penguin Island brings together many of the best elements from the legacy Club Penguin product with new design and features.

“Club Penguin has been a favorite online destination for millions of kids for more than a decade, and Club Penguin Island was designed for the next generation of players who have grown up on mobile devices,” said Kyle Laughlin, SVP, Disney Consumer Products and Interactive Media, Apps and Games. “The new experience offers players the fun and social elements we know kids love, while maintaining the safety features parents have come to trust.”

Club Penguin Island is a subscription-based app that provides fans with engaging and immersive gameplay, and opportunities for self-expression, staying true to the core gameplay pillars found in Club Penguin. Players can join a thriving community, embark on island quests, earn special rewards, and take on daily challenges to level up their penguins.

In addition, Club Penguin Island maintains a strong commitment to providing a secure environment for kids, with a new safety moderation system that includes a chat filter. The updated chat function features unique emojis and 3D animations, and personal expression is easier than ever with a fashion-forward penguin customization system. Players will also have access to familiar reporting tools, which lets them self-moderate the community.

There will be no shortage of things to do on the island – be it hitting the stage, diving for gems or sharing stinky cheese with friends. Club Penguin Island is available now for free download, with an option to purchase a $4.99 monthly recurring membership subscription, starting today on the Apple App Store and Google Play. Users can try Club Penguin Island with a seven-day free trial. The launch trailer can be viewed below and assets can be downloaded from our press site.