Disney to Donate Up To 1 Million Books to Needy Children

Published on 1/16/18 by Craig Smith

Image credit Disney

Disney recently launched a wonderful cause marketing program that has flown under the radar quite a bit for some reason. The Disney Magic of Storytelling initiative aims at donating up to 1 million books to children in need, through the First Book organization.

From now until March 31, 2018, all you have to do is take a selfie with your favorite book in hand (a ‘shelfie’) and post it to Twitter or Instagram using the hashtag #MagicOfStorytelling. For each shelfie post, Disney will donate 1 book. Pretty easy.

Here is a quick video from Disney promoting the effort (Narrated by Oprah):