Russo Family Magic Returns: Wizards Beyond Waverly Place Smashes Disney+ Records

Published on 11/13/24 by Craig Smith

Wizards Beyond Waverly Place disney Disney+ has hit a new milestone with the debut of Wizards Beyond Waverly Place, the highly anticipated sequel to Wizards of Waverly Place. The first episode captured an impressive 3.2 million global views within its initial 12 days, establishing it as the most-watched Disney Channel series premiere on Disney+. The series has attracted strong viewership across key demographics, especially kids and teens, showing particular appeal among the 6-11 and 18-24 age groups, according to Nielsen.

The show reintroduces audiences to Justin Russo, now a family man who steps back into his magical role when his sister, Alex, seeks his help for a young wizard-in-training. Disney also employed a cross-platform strategy by sharing the premiere episode on YouTube, where it reached 1.1 million views, aiming to engage younger viewers who favor streaming platforms. With 125 million social impressions, Wizards Beyond Waverly Place is proving that the Russo family’s magic still resonates, setting a high bar for family-focused content on Disney+.