Disney’s #ShareYourEars Promotion Raises $2 million for Make-A-Wish

Published on 12/27/17 by Craig Smith

Disney has announced that their latest charity promotion, #ShareYourEars, raised $2 million for Make-A-Wish this holiday season.

Image courtesy Make-A-Wish

During the #ShareYourEars campaign, Disney Parks donated $5 to Make-A-Wish for every Mickey Ears selfie shared on Facebook, Twitter or Instagram that included the hashtag #ShareYourEars with the pic.

This was the second year in a row that Disney runs this campaign. According to the Disney Parks blog, last year’s also resulted in a $2 million donation to Make-A-Wish; an organization aimed at granting wished for children diagnosed with life-threatening medical conditions.