Frontier Trading Post | Disneyland

Last Updated on: March 26th, 2024

The Frontier Trading Post in Disneyland’s Frontierland opened on July 17, 1955, serving as a themed merchandise shop that embraced the spirit of the Old West. Designed to mirror a rustic trading post one might find in a frontier town, this store offered a variety of items related to frontier life, including Western-themed gifts and souvenirs. Its ambiance and product selection aimed to immerse guests in the historical and adventurous spirit of the American frontier, complementing the overall theme of Frontierland.

Over the years, the Frontier Trading Post became known for its selection of unique items, from Native American crafts to Western wear, providing visitors with a tangible connection to the history and mythology of the American West. In 1987, the shop was rebranded as the Westward Ho Trading Co., a change that reflected a broader shift within the park towards updating and refining its themed areas and attractions. Despite this change in name and some aspects of its offerings, the essence of providing guests with a memorable and immersive shopping experience remained a constant goal.

The transformation from the Frontier Trading Post to the Westward Ho Trading Co. symbolizes Disneyland’s commitment to growth and adaptation, ensuring that each visit to the park offers something new and exciting while preserving the magic and nostalgia that have defined Disneyland since its opening. This commitment to thematic integrity and guest experience is a hallmark of the Disneyland Resort, making it a beloved destination for generations of visitors.

Fun Facts

The Frontier Trading Post is a merchandise shop located in Disneyland’s Frontierland. It is a themed store that offers a variety of items related to the Old West and frontier life.

The Frontier Trading Post is designed to resemble a rustic trading post you might find in a frontier town. The shop features wooden accents, vintage decor, and displays that create an immersive Western atmosphere.

Inside the Frontier Trading Post, guests can find a range of merchandise, including apparel, accessories, toys, collectibles, and unique Disney-themed items with a Western twist. The shop is known for its selection of pins, including limited-edition and exclusive trading pins.

One of the popular activities at the Frontier Trading Post is pin trading, which allows guests to trade Disney pins with cast members and fellow visitors. It’s a fun way to collect and discover new pins during your visit to the park.

The Frontier Trading Post provides a unique shopping experience for guests who are interested in the frontier and Old West themes. It offers a chance to find distinctive souvenirs and gifts that evoke the spirit of the American frontier.

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About the Author

Craig Smith
I am founder and editor of My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times. I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and