Disney announced this week that they are re-imagining the user experience of their online store and re-launching it as shopDisney. Here is everything you need to know:
Image courtesy Disney
What is shopDisney?
shopDisney pulls products from Disney Parks, stores and licensed Disney partners and offers them up in a curated online storefront. Here is how Disney describes the new shopDisney experience (source):
The new product assortment at shopDisney.com reflects the company’s commitment to creating products tailored for different audience demographics, from kids and families to millennials, and to innovating beyond the traditional and expected. New categories have also been added to round out the assortment including: Trend Fashion & Accessories, Toys, Home, Collectibles and Parks. Longtime fans will be thrilled to find twice the amount of authentic Disney Parks merchandise and ‘Create Your Own’ customizable products as previously available.
Co-branded products and elevated collaborations will be featured from brands such as Coach, Le Creuset, Spyder, Steiff, rag & bone and more. New and exclusive capsule collections from fashion-forward brands will regularly be introduced on the site’s shop-in-shop “The IT List”, launching with denim from SIWY featuring Mickey and Minnie Mouse; and Disney Princess and Villain nail wraps from NCLA.