Taylor Swift’s ‘The Eras Tour (Taylor’s Version)’ Sets New Record as Disney+’s Top Music Film

Published on 3/19/24 by Craig Smith

Taylor Swift The Eras Tour (Taylor’s Version) Disney+ Witnesses Record-Breaking Weekend with 4.6 Million Views of Taylor Swift’s Concert Film

In an unprecedented achievement, ‘Taylor Swift | The Eras Tour (Taylor’s Version)’ has shattered records by becoming the most-watched music film on Disney+ to date. The film attracted an impressive 4.6 million viewers in just three days, accumulating a staggering 16.2 million hours watched over its opening weekend.

Disney+ offered an exclusive viewing experience of the 3.5-hour concert film, which includes a full setlist plus songs previously performed exclusively at live events. Fans of the 14-time GRAMMY® Award-winning artist had the privilege of enjoying performances of hits like ‘cardigan’ along with four unique acoustic tracks: ‘Maroon’, ‘Death by a Thousand Cuts’, ‘You Are in Love’, and ‘I Can See You.’

This monumental event adds to Taylor Swift’s list of accomplishments with the concert film grossing nearly $262 million globally, further establishing Disney+ as a key venue for major entertainment releases. The platform is also home to several other significant music films including Elton John’s ‘Farewell from Dodger Stadium’, Beyoncé’s ‘Black Is King’, The Beatles’ ‘Get Back’, and Swift’s own ‘folklore: the long pond studio sessions’.

In celebration of the film’s launch, Disney+ orchestrated a Taylor Swift-themed day, transforming its homepage to highlight Swift’s varied musical eras through curated title collections. This special treatment underscores the platform’s commitment to offering its audience exclusive and immersive viewing experiences, marking ‘Taylor Swift | The Eras Tour (Taylor’s Version)’ as a historic milestone for both the artist and Disney+.