RIP Disney Infinity Games and Toys

Disney announced today to investors and on their Interactive Blog, that they will be ending the Disney Infinity line of games and toys.

disney infinity

Image courtesy Disney

Disney Infinity was an offline/online integration where consumers would purchase a physical toy game piece and then play with it in a digital game.

Disney says that they will have two final Disney Infinity releases- one for “Alice Through the Looking Glass” and another for “Finding Dory” and then the entire toy line will be retired.

Digital publication Venturebeat speculates that the demise of Infinity signals a reinforced focus on mobile gaming for Disney, which they have done very well with so far. Venturebeat also points out that Disney’s toy and gaming division saw a 2% decrease in revenue in today’s quarterly earnings report, which obviously would cause changes for under-performing toy lines.

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About the Author

Craig Smith
I am founder and editor of DisneyNews.us and DisneyEverything.com My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments:1) The birth of my son (who is now 6 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?)I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it.

Comments

  1. […] 2% decrease in revenue (minus $20 million) from consumer products & interactive media from the same quarter last year (see also RIP Disney Infinity) […]