The New shopDisney Online Store | What You Need to Know

Last Updated on: December 30th, 2018

Disney announced this week that they are re-imagining the user experience of their online store and re-launching it as shopDisney. Here is everything you need to know:

shopdisney logo

Image courtesy Disney

What is shopDisney?

shopDisney pulls products from Disney Parks, stores and licensed Disney partners and offers them up in a curated online storefront. Here is how Disney describes the new shopDisney experience (source):

The new product assortment at reflects the company’s commitment to creating products tailored for different audience demographics, from kids and families to millennials, and to innovating beyond the traditional and expected. New categories have also been added to round out the assortment including: Trend Fashion & Accessories, Toys, Home, Collectibles and Parks. Longtime fans will be thrilled to find twice the amount of authentic Disney Parks merchandise and ‘Create Your Own’ customizable products as previously available.

Co-branded products and elevated collaborations will be featured from brands such as Coach, Le Creuset, Spyder, Steiff, rag & bone and more. New and exclusive capsule collections from fashion-forward brands will regularly be introduced on the site’s shop-in-shop “The IT List”, launching with denim from SIWY featuring Mickey and Minnie Mouse; and Disney Princess and Villain nail wraps from NCLA.

The new shopDisney is now live. Have a look and leave a comment below to let everyone know what you think!

Disney Character(s) in this Post:

    About the Author

    Craig Smith
    I am founder and editor of My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times. I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and

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