Mattel and Disney Agree to Princesses & ‘Frozen’ License Renewal
Published on 10/20/25 by Craig Smith
In a move that will delight toy aisles and fans alike, Mattel, Inc. has officially renewed its global licensing agreement with The Walt Disney Company to continue producing and marketing toys for the iconic Disney Princess and Frozen franchises. The multi‑year pact ensures Mattel retains worldwide rights to develop everything from fashion dolls to collectible figures based on the beloved characters and stories.
In remarks accompanying the announcement, Mattel’s Senior Vice President of Entertainment Partnerships, Nick Karamanos, said the renewal reflects the enduring global appeal of these stories and confirmed the company “looks forward to bringing Mattel’s industry‑leading expertise in dolls to these timeless characters through new and imaginative collections.” On the Disney side, Executive Vice President of Global Brand Commercialization, Paul Gitter, noted that the renewal underscores a strong, long‑standing collaboration between the two companies.
The agreement covers a wide swath of characters and films: from princesses such as Ariel, Belle, Cinderella, Mulan, Moana and Tiana, to the entire Frozen world – including the eagerly anticipated Frozen 3. Mattel’s previous history of working with Disney on other major lines (such as Pixar’s Toy Story and Cars) laid strong groundwork for this renewal.
For fans and retailers alike, this deal signals more creative releases, expansions into new merchandise categories and deeper storytelling‑driven collections. With new films, live‑action adaptations and global consumer demand in full swing, Mattel and Disney are primed to keep these royal and icy worlds center stage in playrooms and store shelves around the world.
- News Topic: Disney Toy News
- Movie(s) in this article: Frozen 3 Frozen Frozen 2
