Merlin’s Magic Shop | Disneyland

Last Updated on: March 26th, 2024

Merlin’s Magic Shop was a retail establishment at Disneyland in California. It operated from the park’s opening in 1955 until 1983.

Merlin’s Magic Shop was located in Fantasyland, near the entrance of Sleeping Beauty Castle. The shop specialized in selling a variety of magic tricks, illusions, and novelty items. It offered a wide selection of magical merchandise, including magic wands, card tricks, disappearing acts, and other items to spark the imagination and delight guests of all ages.

The shop was named after the legendary wizard Merlin from Arthurian legends and served as a whimsical and enchanting destination for aspiring magicians and magic enthusiasts. It was a popular stop for guests who wanted to take home a piece of the magic they experienced at Disneyland.

However, in 1983, Merlin’s Magic Shop closed permanently, and the space was repurposed for other offerings. The shop was replaced by the Castle Heraldry Shop, which offered a variety of medieval-themed merchandise.

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Craig Smith
I am founder and editor of My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times. I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it. Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and