Disney Ranks as 5th in 2018 Harris Poll Reputation Quotient

disney harris pollIt was announced today that The Walt Disney Company has placed 5th in the annual Harris Poll Reputation Quotient (RQ®).  This year’s showing places Disney 2 spots higher than the  7th place it received in 2017.

The Harris Poll Reputation Quotient measures a brand’s reputation among US consumers. The annual list ranks the 100 most visible companies.  Harris has been conducting the poll for 19 years now and is widely considered the gold standard for measuring consumer goodwill towards a brand.

Disney placed 5th in this year’s rankings only behind Amazon, Wegmans, Tesla and Chick-fil-A. According to the company release, Disney received high marks from consumers in several categories, including Financial Performance (No. 2) and Vision & Leadership (No. 4).

More information about the Harris poll can be found here.


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About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back but was deepened by two semi-recent developments:1) The birth of my son (who is now 7 years old and can't get enough Disney); and 2) Disney’s purchase of Lucasfilm/Star Wars (did I mention I was a super Star Wars geek?)I recently came to the realization that I spent a significant portion of my day reading articles about Disney and watching it with my son, so it only made sense that I would start sharing some of what I read and see and building a little community around it.Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DMR and VideoGamesStats.com.