Disney Stores are About to Get a Facelift | What You Need to Know

Disney announced this week that they are re-imagining the user experience of their brick and mortar Disney stores and adding a more immersive element to the shopper experience. Here is everything you need to know about the changes (source):

new disney store

Image courtesy Disney

Disney stores around the world will also be incorporating more product for guests of all ages, beyond their traditionally child-centric assortment. The new prototype stores and site were designed with dynamic layouts that allow flexibility in featuring the different worlds of Disney, Pixar, Star Wars and Marvel as new content comes to market. The look and feel of both shopping destinations is light and contemporary, allowing product and content to shine. In store, digital elements such as giant LED screens were incorporated for custom-designed guest experiences that reflect Disney’s storytelling tradition.

“We are a storytelling company and our vision was to create a retail space that reflected our heritage,” said Gainer. “Our stores are destinations and gathering places for fans of our iconic brands, and are often their closest physical Disney touch point so creating an authentic brand experience is key.”

Cast Members and Characters engage with guests in a variety of interactive experiences such as opening the store each day with a special Welcome Celebration, learning and play activities in the stores’ Play Room as well as personalized celebrations for any guest. The most spectacular experiences take place each afternoon when guests gather to watch the parade stream ‘LIVE from Disney Parks’ and every evening before store closing when a specially created digital fireworks display is shown on the giant storefront screen.

The new Disney store prototypes are now open in Century City, Calif. and Northridge, Calif. in the US as well as in Nagoya, Japan and Shanghai, China. Two more prototypes will open in 2017:  in Miami, Fla. Sept. 28 and Munich, Germany later this year.

Disney also announced the re-launch of their online store this week. Here is the story.

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About the Author

Craig Smith
I am founder and editor of DisneyNews.us. My passion for all things Disney goes pretty far back to my first trip to Walt Disney World in the mid-80's. I have since returned to the magical place more than 20 times.I started this site when I came to the realization that I spent a significant portion of my day reading articles about Disney and watching Disney content with my 8-year old, so it made sense that I would start sharing some of what I read and see and building a little community around it.Other interests include 80's nostalgia, vintage toys, video games, LEGO, Star Wars and tech gadgets. Other sites include DMR and VideoGamesStats.com.